Nothing Is Impossible | Asana Rebel
Asana Rebel is an online yoga-app, with a range of workouts and yoga sequences you can do no matter your lifestyle. For this campaign, we casted 6 yoga and wellness influencers from around South Africa. Each character depicted an archetype that a potential customer would resonate with. Interviews, cinematic footage of the workouts, as well as lifestyle scenes were captured in order to create a plethora of Instagram and social content pieces.
Production Co. | Preditor Media
Director | Alex Fynn