The Traveller | Asana Rebel

Asana Rebel is an online yoga-app, with a range of workouts and yoga sequences you can do no matter your lifestyle. For this campaign, we cast 6 yoga and wellness influencers from around South Africa. Each character depicted an archetype that a potential customer would resonate with. Interviews, cinematic footage of the workouts, as well as lifestyle scenes, were captured in order to create a content campaign for Instagram and other social content pieces. The content was captured over 2 days, shooting in various locations. This shoot provided Asana Rebel with content for about 18 months.

Agency | Genero
Production Co. | Preditor Media

Producer | Tassyn Munro
Director | Alex Fynn
Casting + Research | Chloe Guilhermino
DOP | Rob Wisniewski
Focus Puller | Sebastien Lemke
Edit | Asana Rebel

Cape Town, WC, South Africa. +27 83 655 7980